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THE SILHOUETTES create an airplane scene, showing the four modes of the Yoga: stand, laptop, tent and tablet.

Yoga in Silhouette

A fun, flexible product like Yoga gives us marketers some really interesting ways to demonstrate its flip and fold and multiple mode functions.  So when we came across the group, THE SILHOUETTES™, we exclaimed ah ha! These are the perfect artists to visually represent Yoga’s qualities in body-bending and mind-bending ways. We recently spent a day in Denver, CO with them filming a new, yet unnamed dance performance, choreographed to celebrate the availability of our newest Yoga, the IdeaPad Yoga 11S at Best Buy  and on www.lenovo.com. We spent a few minutes chatting...

Francois' AT-UM Horizon Table

Hybrid Furniture Bridging the Analog and Digital Worlds

Nearly ten years ago, UM Project owner François Chambord found his life’s calling: to design and create modern and innovative furniture. He applied his fervor for user-centric design to AT-UM, his fusion of Horizon with the traditional desk for a new kind of collaboration station – part easel, part studio desk and part table. In this post, François gives us some insight into his creation from when the sample we shipped him arrived at his workshop to its debut at the International Contemporary Furniture Fair.    Q. AT-UM. That’s an interesting...