Lenovo powers Toni Maticevski show at Australian Fashion Week in Sydney

Following the success of their 2015 Australian Fashion Week activation, Lenovo has again partnered with Toni Maticevski during this year's Fashion Festival.

Maticevski opened Australian Fashion Week’s first ever Resort showing with the first runway of the week at the Barangaroo Cutaway. Maticevski’s show featured his latest Resort 17 collection with the show powered by Lenovo.

“In working with Lenovo this year I wanted to see a natural evolution from last year’s live stream event, into something new and innovative. The challenge was to successfully integrate the two brands again, marrying both the tech elements I see in my own collections while leveraging the forward thinking technology and direction of Lenovo,” said Maticevski.

Lenovo and Intel collaborated with Toni to power custom video projections onto the cutaway columns to open the show. These projections featured close up details of the fabrications of the Maticevski Resort 2017 Collection. 

Speaking about the concept, Maticevski said “The exciting element of the partnership is seeing two brands colliding - and in turn creating something new together. Bouncing ideas back and forth, and learning from each other. For Resort 2017 the starting point was the idea of how nature and technology can complement each other, something that I have been thinking about for some time.

Considering this idea, I worked closely with Lenovo to develop an opening to the show using projections combined with the music. Using the Lenovo technology and projections to highlight the music, where it feels static and of course where it is more erratic, all adding to the ambience and enhancement of the show.”

To add an additional content element to the show, Maticevski sent 360-degree cameras powered and hosted on Lenovo technology, down the runway which were streaming live backstage on Lenovo YOGA Tablet 3 Pros with the footage available to viewers following the show.

“It is all about innovation that enhances the collection. The cameras give a unique perspective to the show as people are going to be able to view a 360-degree view of the runway, therefore bringing them a model’s perspective which introduces a new dimension to the show,” Maticevski said.

Additionally, this year to celebrate his Resort 2017 collection, in a one of a kind true fashion vs tech collaboration, Maticevski created a custom Lenovo YOGA Tablet 3 Pro which was gifted to the fashion elite at an exclusive dinner hosted at Parlour X post show. 

At the dinner, Lenovo's YOGA Tablet 3 Pro projected footage straight from Toni’s runway held only hours before.

“Technology has become an extension of ourselves,” said Maticevski. “It has changed the way we view the world. This year, it seemed like a natural extension of my Resort collection to collaborate with Lenovo to create a custom tablet. The language of tech is something that has always inspired my design process. The fabrics I work with possess tech elements in the way they are constructed and finished, and technology has changed the way I absorb the things that inspire me.”

“A designer known for his desire to continually experiment, it’s no surprise that he found a natural kinship with a technology company built on the belief that ‘innovation never stands still’. The Lenovo powered projections, together with the 360-degree footage integrated into the entire audience viewing experience in addition to incorporating the YOGA Tablet 3 Pro into his Resort 17 collection, is such a compelling example of how we engage creatively with the world around us,” said Matt Codrington, Managing Director of Lenovo, ANZ.

As part of the show, Lenovo partnered with Twitter to stream the show direct from Periscope. Visit the following link for a recap of the show - https://www.periscope.tv/LenovoANZ/1lPJqlaPRAZGb and here for a backstage tour: https://www.periscope.tv/LenovoANZ/1MYxNNWvoENxw

To see the 360-degree footage and for more information, images and media visit: www.couturing.com/resort17

For more on the world’s first multimedia tablet with a built-in projector: http://www3.lenovo.com/au/en/tablets/android-tablets/c/ANDROIDTABLETS