TODAY IS THE DAY.
Throughout the Sunnyvale, California offices of Motorola there are flyers proclaiming this as THE DAY. In Chicago, Illinois, the Chicago Theater at The Merchandise Mart has been reserved for THE DAY.
THE DAY FOR WHAT?
Today, an initiative that started as a simple idea between three women in Motorola, became a reality. Their goal: To promote personal and professional growth for the employees at Motorola and Lenovo through the concept of personal branding.
Today is the day that a small idea grew into a Company event. With the support of the Women@Moto groups in both Chicago and Sunnyvale, employees attended the first of two sessions on Personal Branding. We had an amazingly diverse group attend to learn about this important concept.
AND PERSONAL BRANDING IS IMPORTANT… WHY?
Who you are, who you want to be, as a person and a professional AND what people associate with your name is YOUR PERSONAL BRAND. It is how people describe you; “dependable”, “She’s amazing with numbers”, “knowledge expert”, “He always makes his commits”, “trustworthy”, etc.
If you were to ask a combination of 10 people from work, friends and minor acquaintances to describe you, what would they say? Would there be some overlap, similar words, or would they each have a different take on who you are and the traits and qualities you possess (or lack)?
THIS IS WHY! THIS IS WHO YOU ARE… AT LEAST THAT IS WHAT PEOPLE THINK.
Your brand is your calling card. When people see you in passing, when someone hears your name or sees your photo, it is what they associate with you. It is why you are always asked to present or why you are the first person a group thinks of when they need to manage a critical project (from school fundraiser, to charity fundraiser to product market launch). Without handing over your resume, without spending 15 minutes getting to share about yourself, this is how you are perceived.
IF YOU DON’T DEFINE YOURSELF, SOMEONE ELSE WILL!
Today Marc Landsberg, Founder and CEO of SocialDeviant, presented to a group of Motorola and Lenovo employees on identifying and building your personal brand. Joining Marc afterwards, in a panel discussion, were Motorola and Lenovo Branding experts; Teresa Rush-Edwards, Dir Lenovo WW Marketing and Lou Redmond, Head of Moto Talent as well as two of the women behind the concept, Kailey Meyer and Shari Wilkozec. The feedback was amazing:
"Overall, this was a wonderful and insightful event."
"Thank you for putting together such an impactful training session, it really resonated with me! Marc was a superb choice for a guest speaker and I appreciated the experiences and input Theresa and Lou shared."
"I thoroughly enjoyed this training session and thought it was one of the most impractical training sessions I have attended in a very long time..."
OH NO, I MISSED IT!
If you are a Moto/Lenovo employee, you are in luck because it was recorded and will be loaded on both the Motorola and Lenovo intranet sites for employees to view on demand. Don’t work at Moto or Lenovo? You could. Take a moment to check out our job sites: http://www.motorolacareers.com/ and http://www.lenovocareers.com/.
On May 14th, LinkedIn, Facebook and Twitter will be presenting on “How to Maximize & Market your Personal Brand.” This session will pick up where Session 1 left off by bringing in more industry experts to answer some of the burning questions our employees had about how to (appropriately) utilize social media:
"Do's and don't of social media woes; how impactful it is in building your brand?"
"Best way to brand yourself on those social channels..."
"How do I balance the different types of social media and know which one to use/how to use each for personal vs. professional"
Stay tuned. This is going to be a power packed event and there will be lots of great blog-able material that we will be sharing. In the meantime, there are a lot of other amazing things going on at Motorola and Lenovo that we already blog about. You can follow our blogs at: http://blog.lenovo.com/en and http://motorola-blog.blogspot.com/.