YOGA Goes Haute Couture at Fashion Week Stockholm
High fashion and high tech are converging this week at Fashion Week Stockholm, one of the leading fashion weeks in northern Europe.
As an official partner, we’ve created a tech lounge in Kulturhuset for people to experience the style, design, and innovation we put into our products – from our YOGA convertibles and tablets to our Moto smartphones – while recharging their batteries from the high energy of the show, or literally recharge their devices. We’re also giving five lucky fashion aficionados a dream assignment with the chance to work behind the scenes of the fashion week. They’ll help some of the most prestigious designers and creatives with scheduling and interviews, and they’ll share their experiences with their online communities. Lale Johansson, Marketing Manager at Lenovo Sweden, commented on the pervasiveness of technology in all aspects of life and how she’s excited to see technology and fashion fuse together stronger. Stay tuned for updates from the show.